Founder, Abracadabra Books (Brand)

Bootstrapped Amazon Brand Abracadabra Books. 0→1. 5-star rated. $0 to $500K ARR in 2.5 Years. Currently selling through Amazon.com and wholesale channels.

We live in an ironic world where kids' nonfiction is uninspiring— and parents know it.

I approached it as a design problem: what does a book need to feel like for a 7-year-old to pick it up over an iPad? I designed the full product — authoring, visual language, packaging — and took it from concept to warehouse to Amazon.

"Parents, teachers, and librarians have raved about the new real-world books. Some consider them game-changers for kids with short attention spans, especially in the age of AI."

New York Post