HEAD OF DESIGN / AGENTIC AI

SINDHU NARASIMHAN / SEATTLE,WA

I design products at the edge of trust

I design products at the edge of trust

I design products at the edge of trust

From autonomous finance to your home’s front door.

From autonomous finance to your home’s front door.

From autonomous finance to your home’s front door.

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01 HEAD OF DESIGN (OBIN AI) / FINANCIAL AGENTS

Designing financial agents.

Designing for high-stakes financial workflows where 95% accuracy is not enough.

OUTCOME

Drove revenue growth from $5M to $15M ARR (and growing) supporting the most important strategic client relationships.

Hands-on player-coach (leaning player) design leader for strategic initiatives.

01 HEAD OF DESIGN (OBIN AI) / FINANCIAL AGENTS

Designing financial agents.

Designing for high-stakes financial workflows where 95% accuracy is not enough.

OUTCOME

Drove revenue growth from $5M to $15M ARR (and growing) supporting the most important strategic client relationships.

Hands-on player-coach (leaning player) design leader for strategic initiatives.

OBIN / LIVE AGENT RUNRUNNING
GOAL / RELEASE WIRE
$2.48M
01 / PLANBreak task into policy checksRUN
02 / TOOLSSanctions · KYC · account historyQUEUE
03 / VERIFYConfidence 95% · below release policyQUEUE
04 / HITLHuman approval before funds moveQUEUE
OBIN / LIVE AGENT RUNRUNNING
GOAL / RELEASE WIRE
$2.48M
01 / PLANBreak task into policy checksRUN
02 / TOOLSSanctions · KYC · account historyQUEUE
03 / VERIFYConfidence 95% · below release policyQUEUE
04 / HITLHuman approval before funds moveQUEUE

02 STAFF DESIGNER - ROKU / T-COMMERCE

Commerce on the biggest screen.

Shoppable television experiences designed for a remote and a ten-foot interface.

OUTCOME

↗ As Staff Designer, drove launch of interactive ads and commerce through Walmart and Shopify partnerships.

↗ Built the multi-modal product experiences that drove ad services revenue from $500M to $1B ARR in one year.

02 STAFF DESIGNER - ROKU / T-COMMERCE

Commerce on the biggest screen.

Shoppable television experiences designed for a remote and a ten-foot interface.

OUTCOME

↗ As Staff Designer, drove launch of interactive ads and commerce through Walmart and Shopify partnerships.

↗ Built the multi-modal product experiences that drove ad services revenue from $500M to $1B ARR in one year.

ROKU / ACTION ADWALMART × SHOPIFY
NOW PLAYING / TRAIL NOTES
Built for
the long way.
SHOP THE JACKET
PRESS OK ON YOUR ROKU REMOTE
OK
AD
DISCOVER
ROKU PAY
ORDERED
TV → REMOTE → ROKU PAY → FULFILLMENT
OK
ROKU
ROKU / ACTION ADWALMART × SHOPIFY
NOW PLAYING / TRAIL NOTES
Built for
the long way.
SHOP THE JACKET
PRESS OK ON YOUR ROKU REMOTE
OK
AD
DISCOVER
ROKU PAY
ORDERED
TV → REMOTE → ROKU PAY → FULFILLMENT
OK
ROKU

03 AMAZON AI / AMAZON LEX / LEAD DESIGN TECHNOLOGIST

Turning conversation into contracts.

Cognitive interfaces for Enterprise AI in 2016!

OUTCOME

Led design-technology prototypes that made conversational AI tangible to enterprise customers and helped move a $1B strategic partnership from concept to delivery.

03 AMAZON AI / AMAZON LEX / LEAD DESIGN TECHNOLOGIST

Turning conversation into contracts.

Cognitive interfaces for Enterprise AI in 2016!

OUTCOME

Led design-technology prototypes that made conversational AI tangible to enterprise customers and helped move a $1B strategic partnership from concept to delivery.

AMAZON LEX / BOT BUILDERPREVIEW · 2016
BOT
TravelBot
INTENT
BookTrip
UTTERANCE
Book a trip to {city}
SLOT 01
{city} · AMAZON.US_CITY
SLOT 02
{date} · AMAZON.DATE
FULFILLMENT
AWS Lambda
TEST BOT● LISTENING
TRANSCRIPT
“Book a trip to Seattle this Friday.”
LEX
I’m listening.
ASR
VOICE → TEXT
NLU
BOOK_TRIP
SLOTS
CITY + DATE
LAMBDA
FULFILLED
AMAZON LEX / BOT BUILDERPREVIEW · 2016
BOT
TravelBot
INTENT
BookTrip
UTTERANCE
Book a trip to {city}
SLOT 01
{city} · AMAZON.US_CITY
SLOT 02
{date} · AMAZON.DATE
FULFILLMENT
AWS Lambda
TEST BOT● LISTENING
TRANSCRIPT
“Book a trip to Seattle this Friday.”
LEX
I’m listening.
ASR
VOICE → TEXT
NLU
BOOK_TRIP
SLOTS
CITY + DATE
LAMBDA
FULFILLED

04 AMAZON KEY / PHYSICAL TRUST

Access beyond the front door.

Secure delivery experiences for homes and connected cars.

OUTCOME

↗ Prototyped the end-to-end experience across customers, couriers, smart locks, cameras and connected vehicles—helping launch Amazon Key’s in-home and in-car delivery.

04 AMAZON KEY / PHYSICAL TRUST

Access beyond the front door.

Secure delivery experiences for homes and connected cars.

OUTCOME

↗ Prototyped the end-to-end experience across customers, couriers, smart locks, cameras and connected vehicles—helping launch Amazon Key’s in-home and in-car delivery.

AMAZON KEY / CONTROLLED ACCESSONE DELIVERY · ONE WINDOW
IN-HOMEVERIFIED
CLOUD CAM
SMART LOCK / SECURE
IN-CARCONNECTED CAR
ONSTAR / VOLVO ON CALL
TRUNK / SECURE
01 / VERIFY
02 / UNLOCK
03 / PLACE
04 / RELOCK
DRIVER + ADDRESS + DELIVERY WINDOW VERIFIED
AMAZON KEY / CONTROLLED ACCESSONE DELIVERY · ONE WINDOW
IN-HOMEVERIFIED
CLOUD CAM
SMART LOCK / SECURE
IN-CARCONNECTED CAR
ONSTAR / VOLVO ON CALL
TRUNK / SECURE
01 / VERIFY
02 / UNLOCK
03 / PLACE
04 / RELOCK
DRIVER + ADDRESS + DELIVERY WINDOW VERIFIED

05 BLACKBERRY / FOUNDATION

Bridging systems and people.

Technical systems understood through a human-centered design practice.

OUTCOME

↗ Built a foundation across Computer Science and Human-Centered Design.

↗ Turned technical depth into a practice for emerging product experiences.

05 BLACKBERRY / FOUNDATION

Bridging systems and people.

Technical systems understood through a human-centered design practice.

OUTCOME

↗ Built a foundation across Computer Science and Human-Centered Design.

↗ Turned technical depth into a practice for emerging product experiences.

ENGINEERING → DESIGNA TRANSLATION PRACTICE
UNDERSTAND THE MACHINE
01 / LOGIC
COMPUTER SCIENCE
02 / BEHAVIOR
MOBILE SYSTEMS
03 / MEANING
HUMAN INSIGHT
04 / EXPERIENCE
PRODUCT DESIGN
ENGINEERING → DESIGNA TRANSLATION PRACTICE
UNDERSTAND THE MACHINE
01 / LOGIC
COMPUTER SCIENCE
02 / BEHAVIOR
MOBILE SYSTEMS
03 / MEANING
HUMAN INSIGHT
04 / EXPERIENCE
PRODUCT DESIGN

Build the future.
Make it trustworthy.

Build the future.
Make it trustworthy.

Build the future.
Make it trustworthy.