The work you do shapes you
The work you do
shapes you
"I love working on early products and emerging technologies."
I believe in human curiosity and the power to create novel, futuristic experiences.
Abracadabra Books
Design-led nonfiction box sets helping kids fall in love with reading.
Abracadabra Books
Design-led nonfiction box sets helping kids fall in love with reading.
Roku
Led end‑to‑end TV commerce design and blue‑sky interactive ads/platform initiatives
Roku
Led end‑to‑end TV commerce design and blue‑sky interactive ads/platform initiatives
Founder
Built and launched Zaia solo (iOS app, backend and web) from concept to scale
Founder
Built and launched Zaia solo (iOS app, backend and web) from concept to scale
NL Designer – Amazon Lex
Drove voice UX and NLU, championed customer‑first design and prototyped with R&D to advance natural language capabilities
NL Designer – Amazon Lex
Drove voice UX and NLU, championed customer‑first design and prototyped with R&D to advance natural language capabilities
Founding Designer – Amazon Key
First design hire; shipped from concept to launch, including information architecture, motion, courier and settings UX.
Founding Designer – Amazon Key
First design hire; shipped from concept to launch, including information architecture, motion, courier and settings UX.
UI Developer
Built UI frameworks/animations; shipped BBM on iOS & Android and BlackBerry10 UX.
UI Developer
Built UI frameworks/animations; shipped BBM on iOS & Android and BlackBerry10 UX.
Design Philosophy
Daily reminders as an
AI age designer
Daily reminders as an AI age designer
Evolve with uncertainty
Accept AI’s rapid shifts and adapt designs fluidly without fixed plans
Understand to simplify
Devour research papers, tweak prompts like code, to invent the impossible.
Forget 'best practices'
Treat them like fossils—study them to understand how to serve the future
Design for serendipity
Engineer AI systems that surprise users with unexpected, delightful outcomes
Seek diverse inputs
Draw from art, philosophy, and users beyond tech for inspired AI creations.
Evolve with uncertainty
Accept AI’s rapid shifts and adapt designs fluidly without fixed plans
Understand to simplify
Devour research papers, tweak prompts like code, to invent the impossible.
Forget 'best practices'
Treat them like fossils—study them to understand how to serve the future
Design for serendipity
Engineer AI systems that surprise users with unexpected, delightful outcomes
Seek diverse inputs
Draw from art, philosophy, and users beyond tech for inspired AI creations.
Evolve with uncertainty
Accept AI’s rapid shifts and adapt designs fluidly without fixed plans
Understand to simplify
Devour research papers, tweak prompts like code, to invent the impossible.
Forget 'best practices'
Treat them like fossils—study them to understand how to serve the future
Design for serendipity
Engineer AI systems that surprise users with unexpected, delightful outcomes
Seek diverse inputs
Draw from art, philosophy, and users beyond tech for inspired AI creations.
Public Design Journey
Learning through Speaking
Testimonials
Feedback
Across Design, Product and Engineering Orgs
Product Manager
My Role: Designer
Sindhu’s positive, enthusiastic attitude is infectious. She brings a startup mentality—speed—while fighting for the best outcome—quality—and keeps team morale high.
Product Manager
My Role: Designer
Sindhu’s positive, enthusiastic attitude is infectious. She brings a startup mentality—speed—while fighting for the best outcome—quality—and keeps team morale high.
Product Manager
My Role: Designer
Sindhu’s positive, enthusiastic attitude is infectious. She brings a startup mentality—speed—while fighting for the best outcome—quality—and keeps team morale high.
Design Director
My Role: Designer
Sindhu has an inquisitive nature and proactive attitude — no ego and eager to learn. She keeps a high standard for her work and always delivers, pushing for innovative solutions that raise the bar.
Design Director
My Role: Designer
Sindhu has an inquisitive nature and proactive attitude — no ego and eager to learn. She keeps a high standard for her work and always delivers, pushing for innovative solutions that raise the bar.
Design Director
My Role: Designer
Sindhu has an inquisitive nature and proactive attitude — no ego and eager to learn. She keeps a high standard for her work and always delivers, pushing for innovative solutions that raise the bar.
Senior Applied Scientist
My Role: NL Designer
Sindhu is one of those great UX designers who truly care about user experience. She always makes sure to inform her decisions not just in general, theoretical knowledge, but also on whatever data is available for a specific team. She also makes sure to collect diverse perspectives, involving the customer, and experts of other subjects (engineering, linguistics, ML) on the team.
Senior Applied Scientist
My Role: NL Designer
Sindhu is one of those great UX designers who truly care about user experience. She always makes sure to inform her decisions not just in general, theoretical knowledge, but also on whatever data is available for a specific team. She also makes sure to collect diverse perspectives, involving the customer, and experts of other subjects (engineering, linguistics, ML) on the team.
Senior Applied Scientist
My Role: NL Designer
Sindhu is one of those great UX designers who truly care about user experience. She always makes sure to inform her decisions not just in general, theoretical knowledge, but also on whatever data is available for a specific team. She also makes sure to collect diverse perspectives, involving the customer, and experts of other subjects (engineering, linguistics, ML) on the team.